Verbose: “It’s Not How Good You Are, It’s how Good You Want To Be”

Forever in the pursuit of motivation, I picked up Paul Arden’s It’s Not How Good You Are, It’s How You Want To Be. My first impression was: this is a tiny book. 127 A5 pages – seriously. How much did I pay for it again?  Borrow it from a friend; you could literally give it back at the end of that afternoon.

Arden is in advertising, but his advice can be applies to anyone who wants to succeed. He explains perfectly when he explains that advertising is not unlike how we sell ourselves everyday. As a future journalist, I am going to have to sell my ideas or other peoples’ stories. The tiny 127-page book is packed with so much valuable information, you’ll want to keep a notebook next to you while you read it.


The big fonts and typographically eye-catching quotes are effective for selling his main ideas.

His tone is simple, business-like and firm – but without being intimidating. It took me back to talking to my parents about my university plans.

He uses pictures to illustrate his point – they are big but elusive enough to make you want to read to understand them.



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